Bryce Roth

• Marketing CUSO Adds Social Media Contest Managing Tool

  By Myriam DiGiovanni  |  December 10, 2012

  Chatter Yak! is making it easier to run worry-free contests, sweepstakes via social media channels like Facebook and Twitter.

• On-Site Coverage: Country Music Success Has Lessons for Credit Unions, Becker Says

  By Heather Anderson  |  July 27, 2012

  NAFCU President/CEO says it's vital for credit unions to establish connections with members through technological services.

• U.S. Senate FCU Lesson: Speed Is of the Essence in PR Crisis

  By Myriam DiGiovanni  |  June 11, 2012

  The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.

• 

  U.S. Senate FCU ‘Big Plans’ Ad Rankles

  By Myriam DiGiovanni  |  June 4, 2012

  A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction, some national media attention and a petition drive started by an offended member seeking an apology.

• 

  Senate FCU ‘Big Plans’ Ad Rankles: Print Preview

  By Myriam DiGiovanni  |  June 1, 2012

  Reaction to a provocative direct mail from a Capitol Hill credit union is the centerpiece of this print preview from next week's Credit Union Times.

• 

  Guest Opinion: Need a Plan and Strategy for Social Media

  February 12, 2012

  Over the last couple of years, especially in 2011, many credit unions flocked to social media to extend their presence into the digital realm.

• 

  Chatter Becomes a Tool for New Marketing CUSO

  By Michelle A. Samaad  |  September 25, 2011

  With the average age of members hovering above the mid-40s range, courting a much younger segment has increasingly become a top priority for some credit unions.

• 

  Trailblazers 40 Below: Bryce Roth Says He Wants a Marketing Revolution

  By Myriam DiGiovanni  |  August 17, 2011

  If Bryce Roth, marketing coordinator at Vacationland Federal Credit Union, has his way, credit unions will go from being the best kept secret to the go-to consumer resource.