Walmart advanced further into the financial services arena last week with a new product it will offer in conjunction with American Express.
Steve Jobs would shine no man's shoes. Richard Branson? Not so much. But big banks best beware the man from Virgin.
Filene researcher does see increased competition from Amex/Walmart offering, while Latino Community CU, Consumers Union say full-service still needed.
CFPB mum on new Walmart/Amex offering, while card rater considers it a top-tier new product.
New banking alternative lacks deposit coverage insurance; impact uncertain.
Bluebird service will be available at 4,000 Walmart stores and online.