SAN ANTONIO —The marketplace for American credit unions is aging, getting younger, expects to have a branch to walk into and wants to do everything online.
Launching next year, new bank will be totally mobile, totally online.
Faced with an eroding core business, most companies seem to do...nothing.
While most of us were busy dealing with regulatory assessments and fiats, an unrelenting onslaught of new consumer protections and compliance mandates, our business was changing.
Credit unions must focus on Gen Y 101--products and services--before they can worry about Gen Y 201, marketing.