Beyond Marketing LLC

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  Let’s Get Existential or Face Becoming Extinct

  December 5, 2012

  With increasing regulation, economic pitfalls, commoditization of financial services, and foreseeable competition from the likes of Google, Amazon, Apple, and cell phone service providers, CUSOs that continue to offer products and services in a traditional business model could become a liability to their credit union clients.

• Merger Pitfalls May Hinge on Failure to Talk Up Benefits

  By Candice Reed  |  October 22, 2012

• Kansas CUSO Aims to Bring Ease to CU Merger Talks

  By Michelle A. Samaad  |  August 21, 2012

  Beyond Marketing LLC plans direct mail packet to help credit unions prepare a schedule on when and what to communicate if merger in the works.

• CEO Larry Hayes Hits the Ground Running

  By Michelle A. Samaad  |  July 22, 2012

  When it comes to putting a plan in place and then bringing it to life, Larry Hayes doesn’t like to waste time pontificating on minutiae.

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  Kansas City CUSO Takes it Beyond Marketing: Online Only

  By Myriam DiGiovanni  |  May 9, 2012

  Since 2003, Beyond Marketing LLC has been helping shift the general marketing assumptions – one credit union and CUSO at a time.

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  Kansas CUSO CEO Launches Consulting Firm

  By Michelle A. Samaad  |  February 7, 2012

  Lisa Renner, CEO of CU Holding Co. LLC in Lenexa, Kan., has resigned from the CUSO to start her own consulting firm.

• Rob Givens, Mazuma CU CEO, Set to Retire

  By Myriam DiGiovanni  |  May 23, 2011

  Mazuma Credit Union President/CEO Rob Givens has announced that he will retire effective Jan. 1, 2012.

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  Mazuma CU's Rob Givens Stepping Down

  By Myriam DiGiovanni  |  May 18, 2011

  Longtime CEO in Kansas City will retire effective Jan. 1, 2012, after more than 25 years in the industry.

• Kansas CUSO Aims to Dispel Membership Myths

  By Michelle A. Samaad  |  June 24, 2010

  Through a number of free, promotional materials, Beyond Marketing LLC has launched a web site to help credit unions change misunderstandings about membership eligibility.