Like their credit union clients, some CUSOs have rebranded their organizations to meet growing marketplace demands.
CU Holding Co rebrands its offerings to keep pace with changing times.
With increasing regulation, economic pitfalls, commoditization of financial services, and foreseeable competition from the likes of Google, Amazon, Apple, and cell phone service providers, CUSOs that continue to offer products and services in a traditional business model could become a liability to their credit union clients.
Beyond Marketing LLC plans direct mail packet to help credit unions prepare a schedule on when and what to communicate if merger in the works.
When it comes to putting a plan in place and then bringing it to life, Larry Hayes doesn’t like to waste time pontificating on minutiae.
Since 2003, Beyond Marketing LLC has been helping shift the general marketing assumptions – one credit union and CUSO at a time.
Lisa Renner, CEO of CU Holding Co. LLC in Lenexa, Kan., has resigned from the CUSO to start her own consulting firm.
Mazuma Credit Union President/CEO Rob Givens has announced that he will retire effective Jan. 1, 2012.
Longtime CEO in Kansas City will retire effective Jan. 1, 2012, after more than 25 years in the industry.