Credit unions in California and Oregon enjoyed a surge of new members on Bank Transfer Day, as well as on the days leading up to Nov. 5. To encourage new member signings, some CUs kept branches open during extended hours while others marketed Bank Transfer Day promotions.
San Diego County Credit Union gained 362 new checking account members on Nov. 5 and more than 850 in the first week of November.
The $5.3 billion San Diego County Credit Union wants to offer a way for locals tired of big bank fees to work out their frustrations.
Money comes to new accounts with direct deposit.