Rates still higher than at credit unions.
A new publicly available database of consumer complaints about big bank credit card programs may benefit credit unions trying to market their card programs, industry observers speculated.
A new publicly available database of consumer complaints about big bank credit card programs may benefit credit unions trying to market their own cards.
A white paper published by Card Services for Credit Unions reported that only 50% of credit unions have loyalty or rewards programs attached to the credit or debit cards.
If considered only in a glance, credit union card programs seem extrem
Many bank card issuers have abandoned practices viewed as unfriendly to consumers, according to a consumer watchdog group that has long been critical of card issuing practices.
A study from the Pew Health Group has found that the Credit CARD Act has virtually eliminated many of the major card issuer's practices that used to give credit unions a marketing advantage for their own cards.
WAILEA, Hawaii -- Bill Sheedy, president of North America for Visa Inc, said credit unions have grown in stature with the No. 1 card brand.
Perhaps encouraged by public support provided by leading national consumer advocates, more credit unions are stepping out to promote their credit card programs.