bank bashing

• Bank Transfer Day: American Heritage FCU Minimizes Marketing Costs

  By Jim Rubenstein  |  October 27, 2011

  Philadelphia credit union's CEO puts bank bashing aside, tweaks marketing budget and focuses on expansion.

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  Bank Attacks, Differences Drive CU Campaigns

  By Myriam DiGiovanni  |  September 7, 2011

  To bash or not to bash banks? It’s been a hotly debated issue that probably won’t be definitively resolved any time soon.

• ‘Ditch Bank’ Leader Gesa Says: ‘Welcome to the Party’

  By Jim Rubenstein  |  July 12, 2011

  The $1 billion Gesa Credit Union has no problem with the widening industry campaigns of bank-bashing.

• Jason Dias: ‘Geek Up’ Your Brand With Music, Music, Music

  June 13, 2011

  Eloquent Online President Jason Dias kicked off the MAC conference by getting the over 100 attendees on their feet, singing along with musicians Scott Mckenna and Nyke Van Wyk.

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  Onsite Coverage: Eloquent Online’s Dias Gets Marketing Confab Going

  By Myriam DiGiovanni  |  June 2, 2011

  SAN FRANCISCO — The Marketing Assocation of Credit Unions kicked off its annual conference with some song and branding advice.

• Marketing Expert Shares Recipe for Ad Success

  November 10, 2010

  FISHERS, Ind. -- There is a science to creating an effective credit union ad, and some of the elements might be surprising.

• Texas, California Leagues Hit Banks in MBL Fight

  By Jim Rubenstein  |  March 18, 2010

  Two state leagues, Texas and California, have taken to a little Capitol Hill bank bashing this week over business lending in anticipation of stepped up American Bankers Association opposition to pending CUNA bills.

• CUNA Eyes Virginia Battle Over Banks Buying CUs

  By Jim Rubenstein  |  February 2, 2010

  CUNA said Tuesday it is "watching very closely" a legislative battle brewing in Virginia over banker-backed proposals for banks to buy credit unions.

• Amid Anti-Bank Rhetoric, BECU Plans February Push

  By Jim Rubenstein  |  January 21, 2010

  The $8.5 billion BECU of Seattle cited recently as a favored financial institution in the media and Congressional focus on big bank practices is prepping for a February marketing campaign tapping into the "mad as hell" sentiment.