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By Jim Rubenstein |
October 27, 2011
Philadelphia credit union's CEO puts bank bashing aside, tweaks marketing budget and focuses on expansion.
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By Myriam DiGiovanni |
September 7, 2011
To bash or not to bash banks?
It’s been a hotly debated issue that probably won’t be definitively resolved any time soon.
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By Jim Rubenstein |
July 12, 2011
The $1 billion Gesa Credit Union has no problem with the widening industry campaigns of bank-bashing.
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June 13, 2011
Eloquent Online President Jason Dias kicked off the MAC conference by getting the over 100 attendees on their feet, singing along with musicians Scott Mckenna and Nyke Van Wyk.
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By Myriam DiGiovanni |
June 2, 2011
SAN FRANCISCO — The Marketing Assocation of Credit Unions kicked off its annual conference with some song and branding advice.
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November 10, 2010
FISHERS, Ind. -- There is a science to creating an effective credit union ad, and some of the elements might be surprising.
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By Jim Rubenstein |
March 18, 2010
Two state leagues, Texas and California, have taken to a little Capitol Hill bank bashing this week over business lending in anticipation of stepped up American Bankers Association opposition to pending CUNA bills.
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By Jim Rubenstein |
February 2, 2010
CUNA said Tuesday it is "watching very closely" a legislative battle brewing in Virginia over banker-backed proposals for banks to buy credit unions.
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By Jim Rubenstein |
January 21, 2010
The $8.5 billion BECU of Seattle cited recently as a favored financial institution in the media and Congressional focus on big bank practices is prepping for a February marketing campaign tapping into the "mad as hell" sentiment.
