The reality of the impact that the enactment of the CARD Act has had on credit unions that offer credit cards to university students has been a mixed bag.
Credit unions regularly tout the fact that they offer a better deal, so Michigan State University Federal Credit Union is working to prove that with a $1 million challenge.
Credit unions with branches on college campuses are in a unique position to attract new Gen Y members. But proximity alone doesn't guarantee a relationship. Getting students through the door takes ingenuity-and is not without challenges.