The $1.9 billion CU has shown how credit unions offer a better deal with its One Million Dollar Challenge promotion.
The reality of the impact that the enactment of the CARD Act has had on credit unions that offer credit cards to university students has been a mixed bag.
Credit unions regularly tout the fact that they offer a better deal, so Michigan State University Federal Credit Union is working to prove that with a $1 million challenge.
Credit unions with branches on college campuses are in a unique position to attract new Gen Y members. But proximity alone doesn't guarantee a relationship. Getting students through the door takes ingenuity-and is not without challenges.