Consider these big data analytics investments, which can lead to big returns for credit unions.
First Data, CO-OP and The Members Group report increases in dollar volume and transactions over last year.
Members spend the most on computer software, elementary and secondary school supply stores, bookstores and telecom.
CO-OP says artist supply and craft shop spending jumped 83% from 2013's Mother's Day weekend figures.
New Web analytics software from Adobe Systems Inc. is helping the $714 million Firstmark Credit Union in San Antonio make the most of the 2 million page views its website draws each month.
The $714 million Firstmark Credit Union in San Antonio, Texas, is now trying to make the most of its 2 million page views each month by analyzing all that traffic with the Omniture SiteCatalyst solution.