Board Chairman Larry Anderson said $41M Cowlitz can't keep up with new regs and technology developments. The two credit unions share a history.
In the constant bid for growth, it may help to work on building and reinforcing a strong foundation before chasing the next new thing.
If the marketing call to action for 2011 has been loans, then looking at common challenges through a new lens will be equally important in 2012.
As the new year approaches, many credit unions are looking for new ways to increase profits and become more effective.