Credit union marketers must stop mimicking the worst of bank advertising.
When you trace your roots to a time when Alphonse Desjardins was traveling around New England preaching the gospel of member-owned financial cooperatives, you’ve been around a while.
Eight credit unions win 12 Dora Maxwell, Louise Herring and Alphonse Dejardins awards.
Over the years, I have seen the mission and values of the credit union industry expressed in the service brought to its members. I find that looking at the roots of an institution can remind us of its mission and values and connect us to those who have gone before...
This Opinion piece looks at 165 years of credit union history and the movement's continuing values and principles.