advertising campaigns

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  Leveraging Social Media, CUNA Launches ‘Unite for Good’

  By Heather Anderson  |  March 6, 2013

  WASHINGTON — CUNA President/CEO Bill Cheney unveiled a new strategic vision during the opening session of the trade’s Governmental Affairs Conference on Feb. 28. Cheney said CUNA hopes to leverage the “Unite for Good” campaign into social media and earned media coverage that will distill the thousands of individual credit...

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  Break Down Stereotypes to Reach Hispanics

  By Myriam DiGiovanni  |  September 7, 2011

  Nothing makes marketers’ ears perk up more than the words “untapped market.”

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  Checking Imaging Becomes a Competitive Edge

  By David Morrison  |  July 3, 2011

  One the executives whose work helped establish check imaging in the U.S. warns that more credit unions need to pick up the technology or risk a competitive disadvantage with banks.

• Around-the-Clock Access Starts With Teamwork

  January 19, 2011

  In today's market, attractive rates and fees, innovative product platforms, rewards and incentives are all at the top of the list as consumers select their financial services providers.

• Surcharge-Free Are ATMs Surviving, But Under Pressure

  By David Morrison  |  November 17, 2010

  Credit unions under pressure to increase their noninterest income will continue to seek and offer surcharge-free ATM access but may tweak their