The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.
A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction, some national media attention and a petition drive started by an offended member seeking an apology.
While I’ve previously suggested that credit unions start a public awareness campaign similar to “Got Milk?” U.S. Senate FCU’s “Big Plans?” advertisement wasn’t what I had in mind.
Reaction to a provocative direct mail from a Capitol Hill credit union is the centerpiece of this print preview from next week's Credit Union Times.
Editor-in-chief lifts and separates lessons learned from U.S. Senate FCU buxom blonde ad.
A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction.