U.S. Senate FCU

• U.S. Senate FCU Lesson: Speed Is of the Essence in PR Crisis

  By Myriam DiGiovanni  |  June 11, 2012

  The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.

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  U.S. Senate FCU ‘Big Plans’ Ad Rankles

  By Myriam DiGiovanni  |  June 4, 2012

  A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction, some national media attention and a petition drive started by an offended member seeking an apology.

• Editor’s Column: U.S. Senate FCU Offers Lessons From the Silicone Beltway

  By Sarah Snell Cooke  |  June 4, 2012

  While I’ve previously suggested that credit unions start a public awareness campaign similar to “Got Milk?” U.S. Senate FCU’s “Big Plans?” advertisement wasn’t what I had in mind.

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  Senate FCU ‘Big Plans’ Ad Rankles: Print Preview

  By Myriam DiGiovanni  |  June 1, 2012

  Reaction to a provocative direct mail from a Capitol Hill credit union is the centerpiece of this print preview from next week's Credit Union Times.

• Lessons from the Silicone Beltway

  By Sarah Snell Cooke  |  June 1, 2012

  Editor-in-chief lifts and separates lessons learned from U.S. Senate FCU buxom blonde ad.

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  "Got Big Plans?": Buxom Blonde in Direct Mail Piece From U.S. Senate FCU Riles Some

  By Myriam DiGiovanni  |  May 30, 2012

  A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction.