After struggling to attract followers, some credit unions have given up on Twitter and are shutting down their accounts.
According to a study by The Financial Brand, which analyzed 350 activated credit union Twitter accounts, 74 or 21.1% abandoned their accounts.
When Technology Credit Union posted its announcement that it was exploring a conversion to a mutual savings bank, CUNA and the California Credit Union League made some noise. CUNA CEO Bill Cheney said his organization feels credit unions are the best providers of service to consumers.
I sat next to a man on the plane out to the Credit Union Water Cooler Symposium in Indiana who turned 30 people supporting his cause into 5,000. His story had all the topics that would make good news footage–and social networking.
The technology arm of the Financial Services Roundtable trade group has released a 71-page report aimed at helping financial institutions adopt social media and manage its risks.
Report focuses on adoption, risk management of YouTube, Twitter, Facebook and more.
For now it seems like members are on Facebook and other credit union people are on Twitter, but don't discount tweets as a growing, vital way for connecting with members going forward.
Fort Worth Community Credit Union has helped local women “get their worth on” thanks to Gabby.
Researchers outline best practices for tweeting, friending and going YouTube.