Young adults are considered the target market and they're high on the agenda of most credit unions, which is the future of our consumer base and our lending portfolios. By targeting young adults and generating loyalty, credit unions can create a lasting and profitable relationship with this growing demographic.
This Opinion piece looks at how analytics can be used to personalize the member relationship.
CUShine partners with Hofstra students to offer financial talk, services to 18- to 26-year-olds.
These life stage-appropriate programs target their demographic with incentives, from treasure chest prizes to loan discounts to local merchant coupons.