social media

• Local Buzz, Social Media Beef Up Member Rewards

  By Peter Stroznkiak  |  February 26, 2013

  Credit unions aim to create a buzz through social media marketing rewards program.

• Do the Right Thing to Avoid Regrets: Editor/Publisher's Column

  By Sarah Snell Cooke  |  February 14, 2013

  Considering here what credit unions can do to keep at bay the what-might-have-beens.

• NCUA Launches New LinkedIn Presence

  By Marc Rapport  |  February 12, 2013

  The NCUA LinkedIn business page includes news, job postings and links to agency products and newsletters.

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  Facebook Users Found Taking a Break: Pew

  By Marc Rapport  |  February 11, 2013

  Hundreds of millions of Americans use Facebook, but many are taking a break, new research shows.

• Quit Messing With Twitter and Stop DDoS Attacks: Editor/Publisher's Column

  By Sarah Snell Cooke  |  February 6, 2013

  DDoS attacks have been confirmed that have taken down two credit unions and several large banks’ websites. It’s been proven our entire financial system is vulnerable. While stealing personal information doesn’t seem to have been at play, this is a critical concern for the entire financial services industry.

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  5 Marketing Action Items for 2013

  By Myriam DiGiovanni  |  February 4, 2013

  Here are five marketing, website, branding and branching ideas that credit unions need to keep in mind for the year ahead.

• Tide, Oreo Jump On Blackout Bandwagon With Social Ads As Super Bowl Briefly Delayed at Superdome

  February 4, 2013

  The momentum came to a screeching halt in the third quarter leaving some to wonder if someone in Louisiana forgot to pay the electricity bill.

• Twitter Falls Flat, LinkedIn Reigns with Small Businesses: Survey

  By Michelle A. Samaad  |  January 31, 2013

  When it comes to which social media channels have the most potential to help small businesses, respondents to a recent survey said LinkedIn topped the list.

• Editor’s Column: On Snail Mail, States’ Rights and Tweets

  By Sarah Snell Cooke  |  January 30, 2013

  The creeping economic recovery has pushed credit unions to think more creatively to generate new revenues and efficiencies. A story we posted referring to Kern Schools Federal Credit Union last year drew an angry comment from a member recently.

• Social Media Study Finds Bottom Line Drives Business to Credit Unions

  By Peter Strozniak  |  January 29, 2013

  Study of nearly 230,000 social media conversations finds better customer service, rates, fees the motivator; rewards, community feelings bottom of list.