Since 2012, SaveUp’s users have deposited $537 million into savings and paid down $364 million in debt, CU Solutions Group said.
Fourteen credit unions participate in six-month pilot study with SaveUp rewards program and Filene Research Institute.
Little Alexandria Cuyler, 3 1/2 years old, was recently chosen as the “Super Cool Saver of the Year” for the $457 million Insight Credit Union in Orlando, Fla.
The industry push to promote improved savings behavior among consumers while also drawing new business was ratcheted up with a pilot initiative involving 20 credit unions and sponsored by Filene Research Institute and SaveUp, a fledgling San Francisco firm.
Filene Research Institute and SaveUp.com launch pilot initiative at 20 credit unions in 15 states offering customized packages promoting account savings.
The Filene Research Institute and SaveUp have joined forces and are looking for a few good credit unions.