Philadelphia FCU gains new members by placing branded wallets near branches.
Prize-linked savings accounts produce ROI and are popular with members.
The Great Recession raises the ROI bar for marketing, while social media makes measurement more difficult.
Digital marketing can go places traditional channels can't.
For some credit unions, the fourth quarter can mean dwindled funds for product and service promotions. However, others are relying more on digital marketing to deploy year-end campaigns to secure more loans, increase credit card activity and reach more unbanked members – all during the midst of the harried holiday...
Social media should have a purpose: produce a revenue stream and ROI.
Read how Navy Federal and America First have integrated social media into their overall business strategy.
Learn more about improving social media engagement and quantifying ROI in this special report.
Learn how social media engagement can be quantified into dollars and more in this special report.
By the 1990s, the lending landscape in South San Francisco had changed considerably since a group of teachers came together in 1954 to charter a new credit union for access to small, personal loans.