Learn why three credit unions rebranded and pick up some tips from a branding expert.
School Employees CU is now Inspirus CU; San Bernardino School Employees FCU becomes Thinkwise CU.
Business lending CUSO's new name, logo follows a turbulent past.
CUANY will put New York first in its new name, provided members vote in favor of the rebranding.
Beyond Marketing now operates as BYM Agency and launches new website.
Massachusetts credit union rebrands after long association with telephone workers.
Name change for Arizona cooperative addresses "perceived barriers to membership."
Rebranding accompanied by new internal platforms and member offerings at Ohio credit union.
Rebranding for Salem credit union nine years after charter change.
Making good on a promise it announced this past spring, CO-OP Financial Services is rolling out a new logo and branding for shared branching.