The $1 billion Eli Lilly FCU boosted purchase mortgage volume by reaching out to local real estate agents.
The Indianapolis-based Eli Lilly FCU hired six originators with proven purchase mortgage track records to reach out to realtors and boost originations.
CU Realty CEO Mike Corn said the improving housing market and growing name recognition have helped the CUSO grow its business.
White paper from CU Realty Services seeks to reassure credit unions about working with Realtors to build purchase money loan business.
Credit unions may have their best opportunity ever to boost the portion of mortgage loans that actually go to purchase homes as opposed to loans that refinance previous notes.
Partners FCU partners with CU Realty Services to help accommodate mortgage lending services to members.
CU Realty Services white paper says to consider housing finance less as a marketing product and more as creating a leading sales channel.