Most active members receive more than $100 per year.
Bankrate.com survey shows 72% of largest CUs offer free checking compared to 38% of banks.
The CFPB still looking for input on overdraft fees.
Proposed and potential rules from the NCUA, CFPB and others are front and center in credit union strategic planning.
The $29.5B cooperative opts to reward members through lower fees and fee forgiveness.
Expect the CFPB to scrutinize overdrafts, payday lending, prepaid cards, auto loans and mortgage lending.
Lower overdraft fees and expanded opt-in are possible provisions of a new overdraft rule, expected from the CFPB mid-year.
The $100M Heritage Grove FCU designs debit card to woo Millennials.
Finance website predicts the CFPB will require institutions to prove ability to repay before offering overdraft protection.
Study on overdrafts caused by debit transactions also finds courtesy pay services drastically increase fees paid by consumers.