ORLANDO, Fla. — Can mobile banking help a credit union better serve more unbanked and underbanked consumers?
Credit unions compare when member use of mobile banking will eclipse online banking. Navy Federal said it could happen there this year.
Bankers say consumers want both digital services and branches, but research suggests consumers have cooled on brick-and-mortar, especially for transactions.
Financial institutions have operated for decades under the assumption that they offer what consumers need and that consumers will come to them.
As branch visits rapidly dwindle, credit unions have no cross selling replacement for insightful tellers conversing with members about their financial needs.
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