Sweepstakes are increasing in popularity with credit unions as key marketing tools. But, sweepstakes are highly regulated and can raise significant compliance issues.
Objective measurements to quantify marketing life effects a focus of research from CUNA group.
Big New Jersey credit union sends out lollipops so members using mobile deposit miss trip to the branch even less.
Website adapts to device used to access it.
Credit unions of all sizes often struggle to find effective ways to show members and potential members the benefits of belonging.
Magazine picks biggest CU as tops among military-oriented financial institutions.
Texas Trust Credit Union just joined the growing list of financial co-ops teaming up with athletics.
New program designed to quantify value of credit union membership.
Four credit unions in multimedia campaign to help residents discover the credit union difference.
Marketing program aimed at young, buy-local consumers, with Bank Transfer Day feel.