As part of the Shine On campaign, six charities are competing for a $30,000 grand prize.
Learn about digital marketing priorities, mistakes and how to solve them.
Prize-linked savings accounts produce ROI and are popular with members.
The Great Recession raises the ROI bar for marketing, while social media makes measurement more difficult.
See what your credit union peers have planned to boost loan volume in the fourth quarter.
Digital marketing can go places traditional channels can't.
For some credit unions, the fourth quarter can mean dwindled funds for product and service promotions. However, others are relying more on digital marketing to deploy year-end campaigns to secure more loans, increase credit card activity and reach more unbanked members – all during the midst of the harried holiday...
Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
The card will allow members to apply earned cash back toward their balance each month.
According to a recent study, 64% of millennials are as brand loyal or more than their parents.