Marketing

New Car on Ice

By Marc Rapport | April 4, 2013

Hockey rink venue for free car giveaway in Reading, Pa.
The Disclosures Do Financial Literacy Month (Video)

By Myriam DiGiovanni | April 4, 2013

CU industry advocates and musicians record "Thank My Piggy Bank."
BECU Members Go Live in Marketing Campaign (Video)

By Myriam DiGiovanni | April 3, 2013

Actual members breathe life into BECU’s latest campaign.
Rewards Still Help Drive Card Behavior, CU Finds

By David Morrison | April 1, 2013

Weber State FCU in Utah drives 7% account growth in three months.
EECU Now Michigan Community Credit Union

By Staff Writer | March 27, 2013

EECU of Jackson, Mich., has been granted permission from the NCUA and the State of Michigan, Office of Financial and Insurance Services to adopt a new name, Michigan Community Credit Union.
Free Checking is the Naked Truth in Wichita (Video)

By Marc Rapport | March 21, 2013

Central Star Credit Union uses hairless pets to make its point in multimedia campaign.
Batter Up! 7 Credit Unions That Sponsor Ballparks

By Peter Strozniak | March 20, 2013

Spring has sprung. Play ball! Here are seven credit unions that are doing just that in their marketing strategies.
Name Change: EECU Changing to Michigan Community Credit Union

By Marc Rapport | March 15, 2013

The $117 million EECU – A Community Credit Union will be known as Michigan Community Credit Union as of April 1.
Virtual Utilities Employees CU Carves Another Membership Niche

By Michelle A. Samaad | March 14, 2013

Marcellus Shale oil and gas workers in Keystone State now a target for UECU, branchless since 1934.
Michigan Middle Schools Wins Credit Union's Video Contest

By Marc Rapport | March 14, 2013

Honor Credit Union awards winner in its first Video Challenge competition on subject: Highlight the Credit Union