A journalism and marketing background provide a unique perspective for a credit union CEO.
Meet CU Times' latest Trailblazer 40 Below, Bank-Fund Staff FCU eMarketing Manager Matt Nicoletta.
As part of the Shine On campaign, six charities are competing for a $30,000 grand prize.
Learn about digital marketing priorities, mistakes and how to solve them.
The Great Recession raises the ROI bar for marketing, while social media makes measurement more difficult.
Prize-linked savings accounts produce ROI and are popular with members.
See what your credit union peers have planned to boost loan volume in the fourth quarter.
Digital marketing can go places traditional channels can't.
For some credit unions, the fourth quarter can mean dwindled funds for product and service promotions. However, others are relying more on digital marketing to deploy year-end campaigns to secure more loans, increase credit card activity and reach more unbanked members – all during the midst of the harried holiday...
Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.