For some credit unions, the fourth quarter can mean dwindled funds for product and service promotions. However, others are relying more on digital marketing to deploy year-end campaigns to secure more loans, increase credit card activity and reach more unbanked members – all during the midst of the harried holiday...
Prize-linked savings accounts produce ROI and are popular with members.
See what your credit union peers have planned to boost loan volume in the fourth quarter.
Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
The card will allow members to apply earned cash back toward their balance each month.
According to a recent study, 64% of millennials are as brand loyal or more than their parents.
For Chris Phillips, it's go big or go home.
How credit unions can understand and manage the compliance risks related to their advertising.
CU Holding Co rebrands its offerings to keep pace with changing times.
Experts say credit unions must focus more on the MRM big picture and less on the software's technology.