Marketing

• CFE Wins Naming Rights to University of Central Florida Arena

  By Peter Strozniak  |  May 24, 2013

  Deal for $3.95 million for re-named CFE Arena is second with large credit unions for big Orlando school.

• NMTW Community CU to Become Align

  By Marc Rapport  |  May 22, 2013

  Northern Massachusetts Telephone Workers CU was founded in 1922 and expanded with a community charter in 2005.

• Greensboro Health Care CU Changing Names

  By Marc Rapport  |  May 21, 2013

  North Carolina credit union to become HealthShare Credit Union.

• Cash Mobs for Small Businesses Backed by Credit Unions

  By Michelle A. Samaad  |  May 20, 2013

  When supermarket giant Whole Foods Market opened a store in a Sacramento neighborhood, a local food co-op immediately noticed a dip in customers.

• CU24 Takes Long View and Sports New Logo

  By David Morrison  |  May 20, 2013

  Credit Union 24 has shortened its name to CU24 but broadened its vision of what it can offer an already crowded payments market.

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  Download an App and Win at ABNB

  By Marc Rapport  |  May 15, 2013

  Virginia credit union touts mobile banking signups, promotion results.

• League of Southeastern Credit Unions Wins Hermes Creative Awards

  By Peter Strozniak  |  May 14, 2013

  LSCU scores big in international competition sponsored by Association of Marketing and Communications Professionals.

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  Digital Outreach Aims to Pay Off With More Cross Sells

  By Peter Strozniak  |  May 8, 2013

  As the number of ­members using online banking continues to grow, credit unions are capitalizing on that trend by investing in solutions that have expanded opportunities to cross-sell products, increase brand awareness and enhance services.

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  DuTrac Community CU Debuts Car Buying App

  By Michelle A. Samaad  |  May 1, 2013

  The $565 million credit union in Dubuque, Iowa, has introduced the AskAuto app, designed to make shopping for a car and applying for a loan easier.

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  Onsite Coverage: Innovation Has to Maintain Identity, Entertainment Executive Says

  By David Morrison  |  May 1, 2013

  CHICAGO – A cable TV executive shares how her network has clung to core values at the same time as revolutionizing its story telling.