Marketing

• Greensboro Health Care CU Changing Names

  By Marc Rapport  |  May 21, 2013

  North Carolina credit union to become HealthShare Credit Union.

• Cash Mobs for Small Businesses Backed by Credit Unions

  By Michelle A. Samaad  |  May 20, 2013

  When supermarket giant Whole Foods Market opened a store in a Sacramento neighborhood, a local food co-op immediately noticed a dip in customers.

• CU24 Takes Long View and Sports New Logo

  By David Morrison  |  May 20, 2013

  Credit Union 24 has shortened its name to CU24 but broadened its vision of what it can offer an already crowded payments market.

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  Download an App and Win at ABNB

  By Marc Rapport  |  May 15, 2013

  Virginia credit union touts mobile banking signups, promotion results.

• League of Southeastern Credit Unions Wins Hermes Creative Awards

  By Peter Strozniak  |  May 14, 2013

  LSCU scores big in international competition sponsored by Association of Marketing and Communications Professionals.

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  Digital Outreach Aims to Pay Off With More Cross Sells

  By Peter Strozniak  |  May 8, 2013

  As the number of ­members using online banking continues to grow, credit unions are capitalizing on that trend by investing in solutions that have expanded opportunities to cross-sell products, increase brand awareness and enhance services.

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  DuTrac Community CU Debuts Car Buying App

  By Michelle A. Samaad  |  May 1, 2013

  The $565 million credit union in Dubuque, Iowa, has introduced the AskAuto app, designed to make shopping for a car and applying for a loan easier.

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  Onsite Coverage: Innovation Has to Maintain Identity, Entertainment Executive Says

  By David Morrison  |  May 1, 2013

  CHICAGO – A cable TV executive shares how her network has clung to core values at the same time as revolutionizing its story telling.

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  Onsite Coverage: It's Academic, Professor Says, Innovation Needs Controls

  By David Morrison  |  May 1, 2013

  CHICAGO — Too much innovation is not necessarily a good thing, says an academic who studied Lego.

• Oregon CU Unveils New Name

  By Staff Writer  |  May 1, 2013

  Northwest Resource Federal Credit Union announced last week that it will change its name to Trailhead Credit Union, effective June 3. As one of nine other credit unions in Oregon with “Northwest” in its name, the credit union said it wanted a new name that would better distinguish itself...