Never tell Kristen Mashburn, director of marketing at Listerhill Credit Union, that marketing is little more than the latest ad campaign.
The 70,000 members of the $536 million Listerhill Credit Union in Sheffield, Ala., are now being offered a wide range of mobile banking options.
Service now includes BlackBerry and Android apps, mobile Web browser and text banking, plus upgrade to iPhone app Alabama CU rolled out last year.
Listerhill Credit Union has literally taken its members’ requests to heart. Sparked by members constantly asking for promotional swag to share with friends and family, the Muscle Shoals, Ala.-based credit union has launched an I Heart My Credit Union campaign.