The Pennsylvania Credit Union Association will spend $160,000 for new iBelong television commercials next year.
Mississippi begins push this week, while Indiana and Kentucky plan launch of "iBelong" campaign licensed from PCUA.
The concept of mandatory dues to pay for industry-sponsored awareness campaigns looks to be ending. The Pennsylvania Credit Union Association said it was ending a four-year-old rule financing the iBelong campaign out of concern it might lose disaffiliating members because of the economy and internal costs.
This letter is in response to the article on Pennsylvania’s credit union awareness, iBelong campaign [cutimes.com, June 23].
PCUA drops policy in face of disaffiliations and welcomes back one defector.