iBelong

• PCUA Commits $160,000 to Next Round of iBelong

  By Petger Strozniak  |  September 12, 2012

  The Pennsylvania Credit Union Association will spend $160,000 for new iBelong television commercials next year.

• New Co-Op Ad Campaigns in South, Midwest

  By Jim Rubenstein  |  March 5, 2012

  Mississippi begins push this week, while Indiana and Kentucky plan launch of "iBelong" campaign licensed from PCUA.

• iBelong Campaign Dues in Pa. Are Dropped

  By Jim Rubenstein  |  July 17, 2011

  The concept of mandatory dues to pay for industry-sponsored awareness campaigns looks to be ending. The Pennsylvania Credit Union Association said it was ending a four-year-old rule financing the iBelong campaign out of concern it might lose disaffiliating members because of the economy and internal costs.

• Letter: Pa. League Committed to iBelong

  By Jim McCormack  |  July 3, 2011

  This letter is in response to the article on Pennsylvania’s credit union awareness, iBelong campaign [cutimes.com, June 23].

• Pennsylvania League Does U-Turn on Mandatory Awareness Dues

  By Jim Rubenstein  |  June 23, 2011

  PCUA drops policy in face of disaffiliations and welcomes back one defector.