Every organization hoping to increase its reach with the Hispanic market must first understand its target. Five misconceptions held by business leaders today may be hindering progress for businesses, including credit unions, looking to serve Hispanics.
This Opinion piece looks at why and how to serve the growing Hispanic financial services marketplace in the United States.
Last month, the U.S. Senate introduced an immigration reform bill that proposed a complete overhaul to the country’s immigration system. Although a vote is likely several months away, credit union leaders would do well to begin paying attewwwwntion now as passage of immigration reform will undoubtedly impact them.
Coopera has unveiled an improved online resource at cooperaconsulting.com to help credit unions reach the Hispanic market.