Gen Y

  • Training, Nuturing Gen Y Takes Custom Approaches

    When the oldest members of Generation Y, born roughly in the 1980s, began graduating from college, a collective groan was heard on investment desks throughout Wall Street.

  • Gen Y Back Talk: Overdrafts and Other Mistakes

    I recently reported an interesting statistic out of Lake Bluff, Ill.-based economic research firm Moebs Services: 77% of U.S. consumers chose to allow for debit card and ATM overdrafts since the 2010 implementation of Regulation E.

  • Getting Into the Gen Y Mindset

    You can’t open up a trade publication or attend a credit union conference these days without hearing about Gen Y. These are the members who need loans and are key to our credit unions' survival. How can credit unions start reaching out to this generation, and where can they start?

  • Gen Y Back Talk: Overdrafts and Other Mistakes

    Interesting stat: 77% of U.S. consumers chose to allow for debit card and ATM overdrafts since the 2010 implementation of Regulation E.

  • Reaching Mobile Gen Y: Slide Show

    These Fast Facts from the Aug. 3 print edition of Credit Union Times take a look at a Javelin report on Gen Y.

  • Gen Y Back Talk: Not Too Cool for School

    Going to school is in right now. And not just for 18-year-olds, but for 28 and 29-year-olds, too. Layoffs, low-paying jobs, miserable days at the office and unsuccessful job searches are among the many reasons why Gen Y members are seeking second or even third degrees. And their end goals...

  • Reaching Gen Y Through Mom and Dad

    Credit unions know they must get younger. Decreasing the average age of your membership is a strategic goal for many credit unions. There are several initiatives, such as Currency Marketing’s Young and Free, that are having a great deal of success. The Filene Institute also has given many ideas for...

  • Gen Y Surprises, Insights Provided by New Studies

    With the interest in reaching and connecting with young adults continuing to rise, some newly released studies have revealed some insights and surprises.

  • Iowa CUL to Launch Gen Y Summit

    Hawkeye State credit unions to gather June 15 to discuss best practices for reaching the younger set.

  • The Value of CUs: If Only Gen Y Knew

    As a journalist, I usually don’t dive into a new job as an expert on the subject matter I’m asked to report on. Instead, I become one, by reading articles and interviewing experts, whether the topic is technology or fashion. This job is no different. I went into it with...

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