Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In this first part of six, she talks labels, age range and positive and negative stereotypes.
Of the many Gen Y nicknames one that really fascinates me is “trophy kids,” referring to the fact that when Gen Y members participated in activities as kids, where everyone was guaranteed a trophy. By receiving prizes even when their performance levels were poor, these kids avoided feeling like losers....
Gen Y members are similar to credit unions when it comes to politics. Not necessarily in their political viewpoints but in their depth of political involvement.
Before attracting younger members, you need to educate them on why they should join your credit union, which was one of the main goals for 2012 at my credit union.
As credit unions continue their Gen Y outreach efforts, they may want to take a closer look at the Hispanic market.
At 80 million strong, Gen Y will soon control the nation’s wealth, posing a mammoth opportunity for credit unions. Born during the early 1980s and the late 1990s, the group is more than three times the size of Generation X and exerts major influence on American culture.
It seems credit unions are doing all they can in their quest to build younger membership by introducing new products and services. But research still points to an overall industry struggle in the Gen Y market.
First winner in program for Gen Yers to be held in April at league meeting in Myrtle Beach.
By the year 2020, the population segment we all refer to as Gen Y could reach upwards of 95 million and make up 36% of the adult population in the U.S. There is no doubt that this consumer group is becoming more relevant than ever.
Those tapped into the needs of Generation Y are encouraged that this segment of the population would be attracted to credit unions if they knew the cooperatives could help face challenges with their retirement goals.