At 80 million strong, Gen Y will soon control the nation’s wealth, posing a mammoth opportunity for credit unions. Born during the early 1980s and the late 1990s, the group is more than three times the size of Generation X and exerts major influence on American culture.
It seems credit unions are doing all they can in their quest to build younger membership by introducing new products and services. But research still points to an overall industry struggle in the Gen Y market.
First winner in program for Gen Yers to be held in April at league meeting in Myrtle Beach.
Those tapped into the needs of Generation Y are encouraged that this segment of the population would be attracted to credit unions if they knew the cooperatives could help face challenges with their retirement goals.
By the year 2020, the population segment we all refer to as Gen Y could reach upwards of 95 million and make up 36% of the adult population in the U.S. There is no doubt that this consumer group is becoming more relevant than ever.
I’ve never been one of those Black Friday shoppers, but this year I jumped on the bandwagon. I just moved to a new city and will be starting from scratch in a new apartment soon, so I figured, what better day to snag a great deal on a TV and...
When Bank of America announced a monthly $5 debit card fee would take effect in 2012, questions about the potential backlash ran through my head. Would consumers put up with this? Would the bank cancel the fee to combat lost business? How angry would the fee make Gen Y?
When it comes to renting vs. buying, you might separate Gen Y into two categories: those who seek spontaneity and those who seek stability.
It’s pretty obvious that the next generation of leaders is ready to learn, grow, network and challenge the status quo in preparation to take the reins.
Standing in his signature jeans, T-shirt and sneakers, amid a sea of suits at a college career event, James Robert Lay quickly draws a crowd of students interested in working with him.