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By Natasha Chilingerian |
March 19, 2012
Gen Y members are similar to credit unions when it comes to politics. Not necessarily in their political viewpoints but in their depth of political involvement.
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March 4, 2012
Before attracting younger members, you need to educate them on why they should join your credit union, which was one of the main goals for 2012 at my credit union.
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By Myriam DiGiovanni |
February 5, 2012
As credit unions continue their Gen Y outreach efforts, they may want to take a closer look at the Hispanic market.
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February 5, 2012
At 80 million strong, Gen Y will soon control the nation’s wealth, posing a mammoth opportunity for credit unions. Born during the early 1980s and the late 1990s, the group is more than three times the size of Generation X and exerts major influence on American culture.
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By Natasha Chilingerian |
February 5, 2012
It seems credit unions are doing all they can in their quest to build younger membership by introducing new products and services. But research still points to an overall industry struggle in the Gen Y market.
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By Jim Rubenstein |
January 23, 2012
First winner in program for Gen Yers to be held in April at league meeting in Myrtle Beach.
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By Eileen Courter |
January 22, 2012
Those tapped into the needs of Generation Y are encouraged that this segment of the population would be attracted to credit unions if they knew the cooperatives could help face challenges with their retirement goals.
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January 22, 2012
By the year 2020, the population segment we all refer to as Gen Y could reach upwards of 95 million and make up 36% of the adult population in the U.S. There is no doubt that this consumer group is becoming more relevant than ever.
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By Natasha Chilingerian |
December 4, 2011
I’ve never been one of those Black Friday shoppers, but this year I jumped on the bandwagon. I just moved to a new city and will be starting from scratch in a new apartment soon, so I figured, what better day to snag a great deal on a TV and...
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By Natasha Chilingerian |
November 6, 2011
When Bank of America announced a monthly $5 debit card fee would take effect in 2012, questions about the potential backlash ran through my head. Would consumers put up with this? Would the bank cancel the fee to combat lost business? How angry would the fee make Gen Y?
