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By Myriam DiGiovanni |
May 9, 2012
Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In six segments, she covers everything from stereotypes to real needs to mobile expectations and the follies of assuming.
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By Myriam DiGiovanni |
May 9, 2012
Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In this final segment of six, she makes several points, including to not generalize or run with unfounded assumptions about the younger set.
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By Myriam DiGiovanni |
May 7, 2012
Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In this part five of six, she talks about the power of social media.
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By Myriam DiGiovanni |
May 2, 2012
Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In this fourth part of six, she talks the new tech-based products and services that Gen Y expects, including texting, mobile apps, RDC, location awareness and more.
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By Natasha Chilingerian |
April 30, 2012
Fiserv Inc. has found Gen Y consumers are not strictly tied to online and mobile banking, based on the company’s latest Consumer Trends Survey.
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By Natasha Chilingerian |
April 29, 2012
Now that I’ve been writing for Credit Union Times for more than a year, I consider myself decently well-versed in the credit union industry. But I remember being one of those young adults who was clueless about credit unions. Every time I passed by a credit union branch, I thought,...
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By Myriam DiGiovanni |
April 27, 2012
Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In this third part of six, she talks Gen Y's financial woes and products and services they want from their financial institutions.
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By Myriam DiGiovanni |
April 26, 2012
Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In this second part of six, she talks Gen Y's financial woes and products and services they want from their financial institutions.
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By Myriam DiGiovanni |
April 25, 2012
Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In this first part of six, she talks labels, age range and positive and negative stereotypes.
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By Natasha Chilingerian |
April 1, 2012
Of the many Gen Y nicknames one that really fascinates me is “trophy kids,” referring to the fact that when Gen Y members participated in activities as kids, where everyone was guaranteed a trophy. By receiving prizes even when their performance levels were poor, these kids avoided feeling like losers....
