Already noted for using novel arguments in favor of moving from a credit union to bank charter, the 69,000- member $1.6 billion Technology Credit Union has also introduced a new approach into the question of how member communications in converting credit union should be handled.
LenderLive Network Inc. said the $8.4 billion, 274,000-member Alliant Credit Union in Chicago will be using the Denver company’s technology and mortgage services.
The 24,800 members of the $544 million University of Hawaii Federal Credit Union now have a new website and online and mobile banking services.
I loved Myriam Di Giovanni’s article on gaming and financial literacy[July 18, page 1]. I couldn’t agree more with the fact that people spend more time playing electronic games than balancing their checkbooks (can you really blame them?) and that credit unions are in the best position to give consumers the...
One of the most intriguing concepts in understanding and marketing to Gen Y – and who doesn’t want a younger membership – is that they don’t like to be sold to. In fact, in our world of information overload and marketing-clogged brain cells, no age group is really all that...
Who’s posting on your credit union’s social media sites? Could it be those teens and 20-somethings that seem to have their cell phones and tablets surgically implanted in their hands when they’re born?
After hearing a growing chorus of requests from its financial advisers, INVEST Financial Corp., has moved forward with its initiative to build a bigger social media presence.
SilverCloud and Catchfire Creative collaborated on a study of credit unions' social media usage.
Once upon a time, credit unions relied solely on traditional methods to market their brand. Today, channels such as Twitter, YouTube, Facebook, Pinterest and others have been touted as the natural evolution, yet the supporting research has been scarce, leaving many to wonder if it was nothing more than just...
As far as which social media channel reigns supreme, years later the answer remains it depends.