This Opinion piece looks at the reasons for securing email in the financial services enterprise.
One of the things I remember growing up was the monthly newsletter my parents would receive from our congressman, the late Edward J. Derwinski. He would end each correspondence with the saying, “Remember, no one wielded a scepter more powerful than a person who picks up a pencil to write...
Already noted for using novel arguments in favor of moving from a credit union to bank charter, the 69,000- member $1.6 billion Technology Credit Union has also introduced a new approach into the question of how member communications in converting credit union should be handled.
Santa may have left a lot of tablets under Christmas trees last December, and for marketers, that could mean unwrapping a new opportunity.
The recent Credit Union Times article, "Digital and Bricks and Mortar Fill Consumer Needs," (April 13, page 20) validates the need for credit unions to make the digital shift sooner rather than later.