As many credit unions across the country have begun to reevaluate their PIN debit networks in light of the Durbin amendment, it appears the largest card brand is also rethinking its debit pricing.
MoneyRates.com says 33% of bank checking accounts remain free.
Card Services for Credit Unions consultant sees few credit unions cutting back to two networks.
New website called Durbin Dialog offers info, interaction.
Now that regulations implementing the Durbin amendment are finalized–at least for the short term–credit unions have to decide how many debit networks they want and if they have to join any.
Programs that reward consumers when they use their debit cards have been largely considered one of the important casualties of the Durbin amendment's cap on debit interchange.
Analysts, payment executives advise limiting debit network participation in order to protect their debit interchange income.
Seen as Durbin casualty, business researchers find that many who get them never redeem them.
Even a small fee on debit cards will lead consumers to abandon them in favor of other payment methods, including cash, checks and even credit cards, according to a recent survey.
Credit unions considering their options in the face of a debit interchange decline might evaluate Kelly King's recent comments