Credit unions might believe they’re doing all they can to target valuable demographic groups, but there’s one market that many are neglecting, said one consulting firm and its credit union clients. Hispanics are a rapidly growing market, according to Des Moines, Iowa-based firm Coopera Consulting. And they are hungry for...
Hispanic outreach firm CEO wins World Council honor, elected to Network of Latino Credit Unions & Professionals board.
Affiliates Management Co., Coopera’s parent company, announced that Miriam De Dios is Coopera’s new chief executive officer.
De Dios, founding vice president of Coopera, takes over CEO role from the late Warren Morrow.
Program offers assessments, reports, education tools
Four more credit unions have committed to prepaid reloadable and gift card programs from The Members Group and Coopera.
Credit unions interested in starting a Hispanic outreach program need to start by asking the right questions, a new report says.
A $20,000 donation has been made to the Iowa Credit Union Foundation to honor Warren Morrow, the CEO and founder of Coopera who died last month.
Coopera has unveiled an improved online resource at cooperaconsulting.com to help credit unions reach the Hispanic market.
Enhancements aimed at helping credit unions reach the Hispanic market.