A survey overseen by a financial management website found that the fewest number of banks since 2009 offer fee-free checking accounts.
In 2012, 33,440 new members joined Bethpage, a 26% increase compared to 2011, the Long Island credit union said.
Since 2010, credit unions offering free checking dropped from 78% to 72%, while it plunged from 65% to 39% at banks.
Think firm cites importance of checking fees, GAP income but says don't lose focus on being member friendly.
A new survey of Long Island checking account holders found 60% of them also would most likely leave for free checking.
The account also includes access to a financial education and support program.
Credit unions with a marketing focus on low-cost ATMs and checking may want to continue that strategy as a new survey found those fees, on average, are rising.
Survey finds free checking with no minimum balance 72% of largest credit unions compared with 45% of banks.
South Carolina credit union creates Fresh Start Account program for those with credit score hiccups.
Since the finalization of the Durbin amendment, many credit unions have been considering how they will compensate for lost interchange revenue with other forms of noninterest income.