Denise Wymore is less than impressed by the wave of name changes in the credit union industry, to put it mildly.
Credit union executives are right to be concerned – not only about the future of their business, but also of the potential dilution of their brand as new players enter the market.
Ever curious about what bankers are spending on their marketing and branding efforts?
Who knew that the little boy who’d started a newspaper or held a neighborhood carnival where he could sell his Quick Draw McGraw and other toys would be a financial marketing strategist and a top industry consultant? Well, actually Mark Weber, president/CEO of Weber Marketing Group, did- sort of.
BOCA RATON, Fla. — A pair of presentations meant to discuss how credit unions can better attract new members and become the first cult brand in financial services ran into some negative consumer comments early on.
BOCA RATON, Fla. — Consultants point out branding challenges, opportunities and say consumer trust must be earned.
Branding goes well beyond the colors in your logo or glossy brochures. Branding is everything, from your website to the employees in your branch. Branding must be part of overall strategic planning and then that plan must be clearly communicated and reinforced to all employees every day.
Branding goes well beyond the colors in your logo or glossy brochures. Branding is everything, from your website to the employees in your branch.
A new logo has now joined the new name for the league representing the Dakotas’ credit unions.
When it comes to the ways you go about achieving your credit union’s annual business goals, one area of importance that I’m willing to bet oftentimes receives the least amount of attention is your brand.