LAS VEGAS — A paradox of company growth is that often those that grow the most vigorously do it not via slick marketing but by delivering great service.
NASHVILLE, Tenn. — Forget about branding, storytelling or whatever the next marketing trend may be.
In response to the “Call for ‘Bank’ Entries” letter from Gregg Stockdale, and with all due respect to that unique call to action to re-label what we do, I believe that an attempt to redefine what credit unions do as anything other than banking is counterproductive.
Thank you for your recent Editor’s Column about credit unions dropping the words “credit union” from their names [Aug. 29 issue, page 4].
In the eight years since I’ve moved to the U.S. from Australia, I’ve attended credit union conferences and meetings in just about every state and listened to hundreds of speakers.
Credit Union Times' Sarah Snell Cooke joins branding guru Denise Wymore and webcast hosts in debate over whether to keep "credit union" in the name.
PrimeVest Financial Services plans name change to Cetera Financial Institutions.
The use of the term “financial” will convey that membership is open to every individual and business in our communities and not simply select groups.
Denise Wymore is not impressed by the wave of name changes in the credit union industry, to put it mildly.
Denise Wymore is less than impressed by the wave of name changes in the credit union industry, to put it mildly.