A sample of nine eclectic mascots that support their credit union’s branding efforts and provide fun and financial education for their community.
Branding. It’s a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brand’s look, design, graphics and marketing. But branding is more than your strategy and look. Branding is also about your people.
Making good on a promise it announced this past spring, CO-OP Financial Services is rolling out a new logo and brand for shared branching.
Rebrand at Oakland University part of new relationship pact for Michigan State University FCU.
CHICAGO – A cable TV executive shares how her network has clung to core values at the same time as revolutionizing its story telling.
CHICAGO — Too much innovation is not necessarily a good thing, says an academic who studied Lego.
CHICAGO – Dunkin' Donuts marketing guru holds forth at THINK 2013.
Vibe Credit Union is new name for former Telcom Credit Union in the Detroit suburb of Novi, Mich.
EECU of Jackson, Mich., has been granted permission from the NCUA and the State of Michigan, Office of Financial and Insurance Services to adopt a new name, Michigan Community Credit Union.
Here are five marketing, website, branding and branching ideas that credit unions need to keep in mind for the year ahead.