Understanding behaviors of members and staff are critical to building a brand that sticks and succeeds, these experts point out.
LAS VEGAS — Read what you missed at the first Financial Brand Forum, April 2-4 at Caesar's Palace.
Consumers might not often use branches located nearby, but they like having the option available.
Consumers might not always use branches located nearby, but they like having the option available.
Read the latest in credit union facilities management in this week's Focus Report.
The $100 million Tyco Federal Credit Union in Menlo Park, Calif., has changed its name to Reach Credit Union as of Aug. 1.
A sample of nine eclectic mascots that support their credit union’s branding efforts and provide fun and financial education for their community.
Branding. It’s a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brand’s look, design, graphics and marketing. But branding is more than your strategy and look. Branding is also about your people.
Making good on a promise it announced this past spring, CO-OP Financial Services is rolling out a new logo and brand for shared branching.
Rebrand at Oakland University part of new relationship pact for Michigan State University FCU.