branding

Onsite Coverage: Innovation Has to Maintain Identity, Entertainment Executive Says

By David Morrison | May 1, 2013

CHICAGO – A cable TV executive shares how her network has clung to core values at the same time as revolutionizing its story telling.
Onsite Coverage: It's Academic, Professor Says, Innovation Needs Controls

By David Morrison | May 1, 2013

CHICAGO — Too much innovation is not necessarily a good thing, says an academic who studied Lego.
Onsite Coverage: Self-Assessment Called First Step In Innovation

By David Morrison | April 30, 2013

CHICAGO – Dunkin' Donuts marketing guru holds forth at THINK 2013.
Detroit Rebrand: Telcom Gets New Vibe

By Marc Rapport | April 4, 2013

Vibe Credit Union is new name for former Telcom Credit Union in the Detroit suburb of Novi, Mich.
EECU Now Michigan Community Credit Union

By Staff Writer | March 27, 2013

EECU of Jackson, Mich., has been granted permission from the NCUA and the State of Michigan, Office of Financial and Insurance Services to adopt a new name, Michigan Community Credit Union.
5 Marketing Action Items for 2013

By Myriam DiGiovanni | February 4, 2013

Here are five marketing, website, branding and branching ideas that credit unions need to keep in mind for the year ahead.
Tide, Oreo Jump On Blackout Bandwagon With Social Ads As Super Bowl Briefly Delayed at Superdome

February 4, 2013

The momentum came to a screeching halt in the third quarter leaving some to wonder if someone in Louisiana forgot to pay the electricity bill.
John Moore on Pathways to Growth: Onsite Coverage

By Robert McGarvey | November 14, 2012

LAS VEGAS — A paradox of company growth is that often those that grow the most vigorously do it not via slick marketing but by delivering great service.
Be in the Expertise Business: Onsite Coverage

By Myriam DiGiovanni | October 5, 2012

NASHVILLE, Tenn. — Forget about branding, storytelling or whatever the next marketing trend may be.
Letter: Don’t Sow Banking Confusion

By Michael Powers | September 10, 2012

In response to the “Call for ‘Bank’ Entries” letter from Gregg Stockdale, and with all due respect to that unique call to action to re-label what we do, I believe that an attempt to redefine what credit unions do as anything other than banking is counterproductive.