Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
The provacative campaign has spurred double-digital loan growth each month since its April launch.
The $412M Connex CU joins others sponsoring contests to boost member financial wellbeing and brand visibility.
Branding consultant Mark Arnold weighs in on Space Coast CU's decision to yank its rate markup education campaign.
Business owners often view their competitors as the enemy, but that's shortsighted. Here's how the competition can help keep you in the lead.
The $358M New York credit union gets exterior naming rights, signage, an ATM and special member nights.
The $2.2B Texas Dow ECU will benefit from the University of Houston's nationally televised season opener.
NEW ORLEANS — THINK 14 attendees use an app to create their own brand positioning statement.
NEW ORLEANS — A successful Internet merchant tells his THINK 14 audience their branding efforts make him want to vomit.
Attracting Millennials takes shift that includes eliminating wait times, using remote capture, changing lending strategies.