In this video from our new Here to Help series, Martin Breland, president/CEO of Tower FCU in Maryland, discusses branching strategy.
The initial predictions that branches would no longer be relevant surfaced around the time ATMs were first deployed in the early 1970s. Despite numerous predictions since then, branches continue to be an essential element of delivery strategy.
While most of us were busy dealing with regulatory assessments and fiats, an unrelenting onslaught of new consumer protections and compliance mandates, our business was changing.
Our May 18 issue will feature opposing viewpoints on whether or not to branch. Field of membership definitely plays a factor as will resources.