You have probably been seeing the term big data popping up in many places. It has entered the business vernacular.
Data analysis can act as a looking glass for credit union card teams, giving leaders a crystal clear view into cardholder behaviors.
Human generated content is comprised of all the files and emails that we create every day including all the presentations, word processing documents, spread sheets, audio files and other documents our employers ask us to produce hour by hour.
Card management consultants working with a payment processing CUSO and association are working to convince credit unions to look more deeply into their card members data to help the credit unions improve their card portfolio management decisions.
Big Data has entered the business vernacular. Credit union managers need to know what it means and what it can do.
Mining member card data can help tailor programs, target opportunities, say white papers from TMG, CSCU.
Even a small card portfolio generates a large amount of data.
Intuit CEO touts new generation of field-leveling analytical tools.
Some facts behind the analytical Holy Grail that is Big Data, and why real-time analysis is so fundamental to measuring levels of customer satisfaction.