SAN JOSE, Calif. — Two vendors present targeted auto loan offer delivery to members while they're at a dealership.
Year-round frontline tactics and relationship building at every touch point is the secret, according to this opinion piece.
The loan is one of five products in Filene's accessible financial services incubator.
The North American Automotive Marketing Council will include CU Direct partner credit unions and will identify opportunities for growth.
More than half respondents say auto loans present the best opportunity for growth. Credit executives say regulatory burden is their biggest growth challenge.
State Employees' Credit Union and the Center for Responsible Lending will educate members on avoiding auto dealer add-ons and overpriced financing.
Credit bureau also noted that auto loans are consumers' top payment priority in good times and bad.
An auto buying program, a private member sale and a holiday-themed rate special are among the ideas shared.
Learn about the latest statistics in credit union auto lending.
Nearly 70% of auto lenders polled by CU Direct said increasing dealer network relationships was their number one goal in 2014.