Real people don’t repeat marketing slogans, social media maven tells confab.
Charter Oak advertises at local Connecticut mall.
The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.
A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction, some national media attention and a petition drive started by an offended member seeking an apology.
While I’ve previously suggested that credit unions start a public awareness campaign similar to “Got Milk?” U.S. Senate FCU’s “Big Plans?” advertisement wasn’t what I had in mind.
Reaction to a provocative direct mail from a Capitol Hill credit union is the centerpiece of this print preview from next week's Credit Union Times.
Editor-in-chief lifts and separates lessons learned from U.S. Senate FCU buxom blonde ad.
A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction.
As far as Chris Blough is concerned, even a modest amount of noninterest income is welcome and there can be some additional spinoff benefits.