Pushing the pork envelope, One Nevada Credit Union has managed to garner attention in a city not known for its subtle marketing climate.
Agency spokeswoman says DFI employee saw offending ad in a credit union branch.
Pennsylvania Credit Union Association campaign debuts in January and targets women, younger demographics.
Real people don’t repeat marketing slogans, social media maven tells confab.
Charter Oak advertises at local Connecticut mall.
The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.
While I’ve previously suggested that credit unions start a public awareness campaign similar to “Got Milk?” U.S. Senate FCU’s “Big Plans?” advertisement wasn’t what I had in mind.
A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction, some national media attention and a petition drive started by an offended member seeking an apology.
Reaction to a provocative direct mail from a Capitol Hill credit union is the centerpiece of this print preview from next week's Credit Union Times.
Editor-in-chief lifts and separates lessons learned from U.S. Senate FCU buxom blonde ad.